Press Release: BEATS ON THE BEACH FESTIVAL ROARS INTO ABU DHABI

Concert Photography

-       Tens of thousands fill Al Sahil Beach on first night of the free Yasalam concerts

 

-       Mel C, Tamer Hosni, AKON and a host of stars delight the crowds as race fever grips the city

 

Abu Dhabi, UAE – 2 November 2012: Yasalam’s Beats on the Beach Festival kicked off the Formula 1 weekend in style with an opening night of Arab and Western music thrilling crowds on Al Sahil Beach. With a day filled with interactive sessions, Yasalam Responsibly finale and a flash mob, the most exciting sports and entertainment weekend of the year is officially in full swing.

By the end of the night, tens of thousands of people from all walks of life had crowded Al Sahil beach, trying to get up close to some of their favourite music stars.

 

Emiratis Mansour Zayed, hip-hoppers Desert Heat and up-and-coming rapper, Sain gave the event a local flavor, making this Beats on the Beach Festival an ideal platform for UAE talent. Chart-topping artists Melanie C and AKON brought an international flair to the evening. Finally, Egyptian heartthrob, Tamer Hosny brought the house down at the end of the evening with some of the Middle East’s favourite modern Arabic pop.

Earlier in the day, young students showed off their road safety campaign adverts to a panel of judges and in front of a large crowd in the Yasalam Responsibly finales. The team behind the successful advert was created by five young students at Zayed University, Ali Darwish AlKhouri, Saaed Malallah, Ahmed Abdulla, Ahmed Mohammed and Abdulla Masad.

The interactive music and dance sessions were fully attended and ran throughout the afternoon, giving amateur talent a chance to hone their creative skills. Youngsters turned out to learn from the one of the world’s best beatboxers, Heatbox, who has been performing throughout the week at the Corniche. The attendees learnt how to layer their vocal and train their vocal cords from the skilled performer who can mimic innumerous musical instruments with his voice alone.

Attendees also got a chance to learn club DJ skills as well as what it takes to be a radio DJ. The hip-hop session turned into a full-blown flash mob later in the day with huge crowds gathering to watch the spontaneous and simultaneous busting of moves.

 

Nathan from Australia, who attended the radio DJ session yesterday commented: “I had an amateur show back in Australia when I was younger and have really wanted to get it into it professionally ever since. This was the perfect opportunity to get some great insight into the industry here and I really feel it has been beneficial.”

 

Interactive sessions continue today and Saturday, meaning no one need miss out but are urged to get in quick by organizers, as there are only limited spaces left. Visit www.yasalam.ae for full programme details.

 

Friday night brings even more excitement with Hani El Omary and Maya Diab wowing the crowd before R’n’B sensation CeeLo Green and Missy Elliott wrap up the weekend. The Yasalam After-Race Concerts at the du Arena will welcome the darling of Australian pop, Kylie Minogue, followed by Nickelback on Saturday and Eminem wrapping up the weekend on Sunday, exclusively for F1 ticket holders.

 

The F1 FanZone™ on Abu Dhabi Corniche is open daily all weekend with a range of motorsport flavoured activities.

 

The 2012 Formula 1 Etihad Airways Abu Dhabi Grand Prix is being held at Yas Marina Circuit on November this weekend. Tickets can be purchased from www.yasmarinacircuit.com

Related Posts Plugin for WordPress, Blogger...

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>